Writing about hosting, WordPress and performance.
Short, plain-English posts from the people who look after your site, no listicles, no filler.
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18 April 2026
Why we cap the number of sites per server
Cheap hosts pack thousands of sites onto one box. We don't. Here's the maths behind our 'no overselling' rule and what it means for your site.
- hosting
- performance
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15 April 2026
What 'managed hosting' actually includes (and what it doesn't)
The term 'managed hosting' has been stretched so thin it barely means anything. Here's what we include, what we don't, and why we draw the line where we do.
- hosting
- wordpress
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28 March 2026
Cloudflare vs Bunny CDN for small UK sites
Both are brilliant. They're also built for different shapes of problem. Here's how we pick between them for the sites we host.
- performance
- cloudflare
- cdn
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22 February 2026
How we actually test a backup (and why most hosts don't)
A backup you've never restored is a rumour. Here's our restore-test routine, what it catches, and why it's a surprisingly rare practice.
- backups
- hosting
- wordpress
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18 January 2026
Core Web Vitals for people who don't want to learn them
A one-page explanation of LCP, INP and CLS, the three metrics Google actually uses to judge your site's speed, in plain English.
- performance
- seo
- core-web-vitals
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12 December 2025
WP-Cron: the quiet source of WordPress slowness
If your WordPress site is mysteriously sluggish for some visitors but fine for others, WP-Cron is the first thing to suspect. Here's what it is and how to fix it.
- wordpress
- performance
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5 November 2025
Why we include free SSL on every plan (and some hosts still don't)
SSL certificates have been effectively free since 2015. Charging for one now is an artefact of a previous decade. Here's why that matters for your site.
- ssl
- security
- hosting